If you think we are living in a world that runs on gasoline, or natural resources, you’re wrong. We run on information. Companies today collect all kinds of information, for B2B purposes, and more importantly, for consumer marketing purposes. Retailers know what we buy, what we like to eat, when we go out, and where are real-time, when we check in on facebook or foursquare. Now they want even more. In a Wall Street Journal Report on “Big Data”, experts took a look at what information companies don’t have, but would like to. And healthcare providers weighed in on what they want—a real-time rundown on their patients’ vital statistics to get an early warning about potential health problems.