Precision Image Analysis appoints Don Cundiff as chief revenue officer

Bellevue, WA - Precision Image Analysis (PIA), a leading provider of secure, AI-aided, cloud-based CT and MRI image post-processing services for cardiac, vascular, neuro and AI applications for the hospital, imaging center, clinical trial and research markets, today proudly announces the appointment of Don Cundiff, PCRO, CNMT, RT(R), as its chief revenue officer (CRO). Cundiff brings to PIA over 25 years of dynamic leadership in the medical imaging and outsourced services markets, marking a critical new chapter for the company’s continued growth and competitive advantage.

“Don is an exceptional addition to our executive team,” said James Canfield, CEO of PIA. “With a proven track record in the 3D/AI marketplace, Don’s unparalleled expertise in strategic sales, partnerships and revenue optimization will propel PIA to new heights. We’re confident that his deep industry knowledge and creative vision will help accelerate our mission: delivering faster, safer and accurate diagnostic solutions to clinicians and patients worldwide."

About Cundiff: 

Cross-Sector Expertise: Cundiff led sales, customer success and go-to-market efforts for 3D advanced visualization imaging services at 3DR Laboratories, consistently outpacing market expectations. 

Competitive Insights: Having pioneered and operationalized the 3D outsourcing business model, Don brings a nuanced understanding of competitive positioning, enabling PIA to sharpen its product messaging and distinct value proposition.

Revenue transformation: Known for crafting high-impact commercial strategies, Cundiff has consistently driven double-digit year-over-year growth and built extensive channel and distributor networks, both domestically and internationally.

“Our industry stands at a turning point,” Cundiff said. “PIA's innovative cloud-based, physician-accessible, 3D/AI platform and commitment to customer outcomes set it apart. I look forward to harnessing my experience to expand market access, forge powerful alliances, and elevate the PIA brand—delivering tremendous value for care providers, patients and stakeholders.”

Key strategic imperatives under Cundiff’s leadership:

Expansion of partnerships: Building on PIA’s existing reach within academic, clinical research and hospital systems.

Market acceleration across verticals: Leveraging 3D and Artificial Intelligence platforms to target cardiology, oncology, neurologic and vascular imaging with high growth potential. 

Amplified brand visibility: Refining messaging to underscore PIA’s disruptive power vs. legacy approaches and competitive offerings.