Briana Houston, MBA

Briana Houston, MBA, is a dynamic marketing and business development leader who has made a significant impact on radiology, healthcare and local communities. Currently, she is the Director, Business Outreach, DCH Health System. Previously, she was the director of business development, marketing, and provider relations at The Radiology Clinic, LLC in Tuscaloosa, Alabama where she showed an excellent ability to drive brand development and business growth. Her creativity in marketing campaigns has significantly improved market share and community engagement. Briana’s talent for managing communication strategies and fostering positive relationships has been instrumental in the success of The Radiology Clinic, with six national accolades for digital marketing reflecting her high caliber.

Concurrent to her time at The Radiology Clinic, she also served as chief growth officer at Simplified Medical Management, LLC. There too she excelled in strategic marketing, sales pipeline management, and brand development. Her leadership and adaptability were key to securing new clients and navigating market changes. Remarkably, she managed sales and marketing for both The Radiology Clinic and Simplified Medical Management while completing her MBA at Auburn University and raising two daughters.

Beyond her marketing expertise, Briana is a skilled public speaker who has presented at national and regional conferences, including RBMA Paradigm and MGMA. Her communication skills, paired with her humility and sense of humor, make her a joy to collaborate with. Briana embodies the qualities of being humble, hungry, and smart, and approaches every project with enthusiasm.

Briana is also deeply involved in her community, volunteering with The United Way of West Alabama, the Young Leaders Society, and Easter Seals of West Alabama, where she is the youngest Board Chair in the agency's history.