National rad consortium hires erstwhile journalist Proval
Strategic Radiology, the Palmetto, Fla.-based consortium of 25 radiology practices across the U.S., has hired Cheryl Proval, a former editor of Radiology Business Journal and imagingBiz.com, to lead its marketing and communications efforts.
In a press release, Arl Van Moore, MD, Strategic Radiology’s CEO, says the company made the move out of a need for more robust communication with its stakeholders following the eight years it has spent “laying the groundwork for a national infrastructure designed to help private radiology practices thrive.”
Proval says the company “has a great story to tell, one that is important to the future of the specialty.”
Proval had been working for Vox Percipio, a radiology communications firm she founded.
Strategic Radiology represents more than 1,400 radiologists, according to the release.
Dave P. has worked in journalism, marketing and public relations for more than 30 years, frequently concentrating on hospitals, healthcare technology and Catholic communications. He has also specialized in fundraising communications, ghostwriting for CEOs of local, national and global charities, nonprofits and foundations.