Video game company raises $12.7M for breast cancer research in 2 weeks

Michael Walter | | Radiology Business | Economics

Blizzard Entertainment, an Irvine, California-based video game company, announced this week that it has raised $12.7 million for the Breast Cancer Research Foundation during its Pink Mercy charity campaign.

The two-week fundraising campaign revolved around users purchasing a special $15 costume for a playable character from Blizzard’s Overwatch video game. The game is played by more than 40 million players on PC, PlayStation 4 and Xbox One.

Blizzard’s Jeff Kaplan and other employees who worked on Overwatch were on hand when the company presented Breast Caner Research Foundation representatives with the funds.

“Once again, you’ve dared to see what the world could be and have help take a significant step forward in the mission to cure breast cancer,” the company wrote in a letter to players who donated. “Thank you, heroes!”

Michael Walter
Michael Walter, Managing Editor

Michael has more than 18 years of experience as a professional writer and editor. He has written at length about cardiology, radiology, artificial intelligence and other key healthcare topics.

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