Private equity backed DirectMed Imaging acquires another competitor

A private equity-backed imaging parts and service provider has acquired another one of its competitors, leaders announced Tuesday.

DirectMed Imaging bills itself as one of the nation’s largest suppliers in the business, specializing in MRI and CT with over 100,000 items in stock. The Poway, California-based company inked a partnership with investment firm NMS Capital in 2021 and now is growing by buying Titanium Medical Imaging, which has “vast” expertise in Canon/Toshiba systems.

“This is our fifth acquisition in just over four years,” DirectMed Imaging CEO Brad de Koning said in a March 12 announcement. “It’s been an exciting time taking strategic steps all aimed at providing our customers with the most robust inventory and technical expertise available for diagnostic imaging parts and systems.”

Michael Feezor founded Titanium Medical Imaging 14 years ago, with the company currently based in Houston. DirectMed said TMI will continue operating under its current name until May, when it will switch to the new branding.

Following the deal, DirectMed said it now offers immediate access to inventory from all four major original equipment manufacturers, also including GE HealthCare, Philips and Siemens Healthineers. It also plans to expand engineer training to include Canon/Toshiba MRI and CT equipment.

“We feel that it is the right time for our company to join forces with DirectMed Imaging so we can provide that level of expertise on a much larger scale, internationally,” Feezor said in the announcement.

Marty Stempniak

Marty Stempniak has covered healthcare since 2012, with his byline appearing in the American Hospital Association's member magazine, Modern Healthcare and McKnight's. Prior to that, he wrote about village government and local business for his hometown newspaper in Oak Park, Illinois. He won a Peter Lisagor and Gold EXCEL awards in 2017 for his coverage of the opioid epidemic. 

Around the web

The nuclear imaging isotope shortage of molybdenum-99 may be over now that the sidelined reactor is restarting. ASNC's president says PET and new SPECT technologies helped cardiac imaging labs better weather the storm.

CMS has more than doubled the CCTA payment rate from $175 to $357.13. The move, expected to have a significant impact on the utilization of cardiac CT, received immediate praise from imaging specialists.

The all-in-one Omni Legend PET/CT scanner is now being manufactured in a new production facility in Waukesha, Wisconsin.