College apologizes after using inappropriate language to promote breast cancer awareness

Michael Walter | | Radiology Business | Practice Management

Healthcare providers are always working to improve patient awareness and engagement when it comes to breast cancer screening—but raunchy emails don’t appear to be the answer.

The Office of Health Services at Brenau University’s Women’s College in Gainesville, Georgia, sent an email to more than 1,000 students as part of its breast cancer awareness efforts using phrases such as “cop a feel” and “ring the boob,” according to reporting from WSB-TV in Atlanta.

The school then sent another email apologizing for the message within one hour of sending the original email.

To read the full story, and watch a video about the incident, click the link below.

College apologizes for activity names at breast cancer event

Michael Walter
Michael Walter, Managing Editor

Michael has more than 18 years of experience as a professional writer and editor. He has written at length about cardiology, radiology, artificial intelligence and other key healthcare topics.

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