New video service wants to educate patients in waiting rooms about radiology

Radiology TV, a new subscription-based video service that launched this week, was designed specifically with hospital and imaging center waiting rooms in mind.

Jim Koehler, CEO of Radiology TV, said in a prepared statement that “there has been an explosion in radiology services over the past two decades,” so more patients are visiting these waiting rooms than ever before. And while they are usually turned on to daytime television shows, Koehler says those patients could instead be learning about radiology.

“This is a missed opportunity, since the public—even those who visit imaging centers—are generally unaware of all the potentially life-saving and life-enhancing services that are available from radiologists,” he said.

Radiology TV, or “RadTV,” was designed as a “plug-and-play” device. Users hook it into the back of the waiting room’s TV and the software begins running a variety of videos with names such as “How Does an MRI Work?” and “Myths About Breast Cancer Screening.”

“We designed the RadTV appliance to be incredibly simple to set up,” Nick Mastin, Radiology TV’s programming director, said in the statement.

Radiology TV also allows users to show their own content in between the company’s videos. Content can be refreshed on a monthly basis.