Private equity-backed DirectMed selling off part of imaging firm months after acquiring it
A private equity firm is selling off part of an radiology-related firm months after acquiring it.
Back in September, NMS Capital-supported DirectMed Imaging acquired Technical Prospects, which provides similar training and support for imaging equipment. Poway, California-based DirectMed is now opting to sell off the field-servicing segment of Technical Prospects as it shifts its business’ focus.
Crothall Healthcare Solutions is picking up the tab, the two announced on Jan. 11. The move allows the company to expand its footprint in the Northeast, upper Midwest and Western regions while also enhancing its technical expertise in imaging.
“This team of engineers and customers [at Technical Prospects] is a very welcome addition,” Crothall VP of Imaging Services Geoffrey Hunt said in an announcement. “We plan to leverage the team’s comprehensive knowledge of latest-generation Siemens equipment for our clients. It will further deepen our diagnostic imaging support across all major [original equipment manufacturers].”
Crothall, which is based in Wayne, Pennsylvania, said it has historically relied on companies like Technical Prospects for parts procurement, tech support and engineer training. They plan to continue that partnership following the deal. DirectMed, meanwhile, recently made the “strategic decision” to exit equipment servicing and focus on its core business of parts, system sales and training.
“Jeremy Probst, Technical Prospect’s president, turned to Crothall because of their companies’ long working relationship and his confidence in Crothall to take care of its service employees and customers,” according to the announcement. Crothall estimated that it currently serves over 150 healthcare clients.
Robert Probst, a former Siemens engineer and father to Jeremy, founded Technical Prospects, which operates from its facility in Appleton, Wisconsin, serving customers across the globe since 1997.
Marty Stempniak has covered healthcare since 2012, with his byline appearing in the American Hospital Association's member magazine, Modern Healthcare and McKnight's. Prior to that, he wrote about village government and local business for his hometown newspaper in Oak Park, Illinois. He won a Peter Lisagor and Gold EXCEL awards in 2017 for his coverage of the opioid epidemic.