Many health care providers fall into the trap of spending big dollars on marketing without knowing their customers. A well-structured strategic marketing plan requires a mechanism for identifying the needs and wants of your customers.

In the second article of a series in the Journal of the American College of Radiology, Frank Lexa, MD, and Jonathan Berlin, MD, MBA, warn radiology practices that they can waste marketing dollars if they do not observe what he refers to as the 4 P’s of marketing: product, price, positioning, and promotion. A summary of these foundational elements

Those of us in the industry recognize that imaging is a fast-growing alternative to invasive procedures. New technology, an aging population, and declining costs of equipment are leading to more imaging procedures being performed each year.

In an extensive interview to be featured in the April issue of Imaging Economics, Jim Collins, researcher, business guru, and author of the best-selling Good to Great, shed perspective on radiology’s current harsh climate and offered a glimpse of the focus of his next book, based on five years of researching companies that have prevailed in

The changing outpatient imaging business environment has made it imperative for all radiology managers to continually reduce operating expenses. Reimbursements are being squeezed by the recent Deficit Reduction Act (DRA) cuts and the multi-body part discount. The recently published Moran report, sponsored by the Access to Medical Imaging Coalition

I have been musing about the past 24 years that I have been involved in the business side of radiology and how amazing the transformation of this profession has been during that time. Interestingly, the issues we face today mirror those that we faced in 1983 as prospective payment was then unceremoniously ushered (thrust?) into existence, creating

Most providers of quality diagnostic imaging welcome more stringent quality standards invoked by payors in the belief that higher standards will eliminate inferior providers from their markets. But as payors increasingly resort to employing radiology benefits management companies (RBMs) to help control escalating imaging costs, outpatient-imaging

David C. Levin, MD, unleashed a powerful tool for radiology in the form of newly crunched data illustrating the role of self-referral in the rapid growth of high-tech imaging. Presenting on Recent Trends in Utilization of the Major Imaging Modalities at the RBMA 2007 Summit in St Louis, MO, Levin used data gathered from a variety of sources,