Practice inks partnership with local news station to educate viewers about interventional radiology
A Colorado imaging provider has inked a marketing partnership with one local TV news station to educate viewers about interventional radiology, company leaders said Tuesday.
Lone Tree-based ECCO Medical will be able to reach some 3.6 million sets of eyes in tandem with KCNC, Denver’s CBS affiliate. As part of the station’s “Eye on Health,” introduced by consultant and former anchor Molly Hughes, locals will learn about the medical profession and its ability to treat a variety of conditions.
“Most people are not familiar with interventional radiology as a specialty and the broad range of medical conditions we treat,” co-founder and physician Aaron Kovaleski, MD, said March 23. “It's important to help folks understand every option out there and CBS Denver offered us the broadest way to reach as many people as possible,” he added.
Endovascular Consultants of Colorado is an office-based provider of IR services, particularly focusing on lower extremity arterial disease and liver cancer therapy. ECCO boasts affiliations with local hospital groups including Centura Health, HealthOne and Kit Carson County Memorial, according to its website.
Marty Stempniak has covered healthcare since 2012, with his byline appearing in the American Hospital Association's member magazine, Modern Healthcare and McKnight's. Prior to that, he wrote about village government and local business for his hometown newspaper in Oak Park, Illinois. He won a Peter Lisagor and Gold EXCEL awards in 2017 for his coverage of the opioid epidemic.