Twenty plus years ago, as imaging gradually began its trek away from hospital environs, outpatient services rarely included a market effort. Today, outpatient imaging marketing is more than a rapid-report cannon fire in the war of what’s new. It boasts brand, distinction, top-of-mind awareness, and positioning. Back then, if there was a marketing

One can no longer sugarcoat or deny the fact that radiology is a profession under siege. Many of those that I met with this past year across the country were scrambling simply to make sense out of the DRA cuts and in the process find ways to offset the financial hit. Most were a little stunned but held out hope that our industry representation in

Physicians received yet another reprieve when the Senate's final act before adjourning was to pass a broad tax and trade bill, 79-to-9, that contained the hope-for fix of the scheduled 5.1 percent cut in physician reimbursement.

Last month we presented a case for proactively training external emergency response personnel in magnet safety, and this month, in Part II, we outline how to develop such an education program for your community. The objectives of your program should be to:

(Des Plaines, IL – November 6, 2006) – According to IMV Medical Information Division's recent census of CT sites in the U.S., an estimated 62.0 million procedures were performed in 7,650 hospital and non-hospital sites in 2006. This represents a 24% increased from 50.1 million procedures in 2003, for an average annualized rate of 8% per year over

In the many strategic planning retreats that I have facilitated for radiology groups during the past couple of years, I have used as a basis for generating strategic and visionary thought a remarkable book whose author outlines a vision of our society's transformation—and the implications for medicine—to an age of heightened creativity and an

There are several reasons to offer mammography in a freestanding imaging center, although profits are not usually one of them. Mammography brings decision-makers—women—to the center and many payors are beginning to demand a full range of imaging services from a site before letting it into their networks. And while many practices dismiss mammography

You run a sound MRI operation with employees well trained in magnet safety, but have you ever thought about the scene following a fire alarm being pulled? Imagine several imposing, fully geared firefighters bursting through the door unabated, wielding axes, and completely unaware of the invisible danger generated by your MRI scanner. Why is this