National rad consortium hires erstwhile journalist Proval

Dave Pearson | | Radiology Business | Economics

Strategic Radiology, the Palmetto, Fla.-based consortium of 25 radiology practices across the U.S., has hired Cheryl Proval, a former editor of Radiology Business Journal and imagingBiz.com, to lead its marketing and communications efforts.

In a press release, Arl Van Moore, MD, Strategic Radiology’s CEO, says the company made the move out of a need for more robust communication with its stakeholders following the eight years it has spent “laying the groundwork for a national infrastructure designed to help private radiology practices thrive.”

Proval says the company “has a great story to tell, one that is important to the future of the specialty.”

Proval had been working for Vox Percipio, a radiology communications firm she founded.

Strategic Radiology represents more than 1,400 radiologists, according to the release.

Dave Pearson
Dave Pearson

Dave P. has worked in journalism, marketing and public relations for more than 30 years, frequently concentrating on hospitals, healthcare technology and Catholic communications. He has also specialized in fundraising communications, ghostwriting for CEOs of local, national and global charities, nonprofits and foundations.

Related Content

Cardiology practices pay $17.7M to settle fraud allegations brought on by whistleblowers
Congress ditches doc fix in stopgap end-of-year funding bill
Teleradiology provider inks post-acute care deal worth $1.5M annually
US Radiology Specialists affiliate expands into new market
Radiologist rails against insurer’s refusal to cover key interventional service
Blue Cross Blue Shield affiliate rejects MRI contrast coverage, labeling it ‘investigational’

Around the web

Health Imaging
Nearly $800,000 settlement offered to family of man who died during MRI exam

The patient, who was being cared for in the ICU, was not accompanied or monitored by nursing staff during his exam, despite being sedated.

Cardiovascular Business
Global shortage of nuclear imaging isotopes may be over

The nuclear imaging isotope shortage of molybdenum-99 may be over now that the sidelined reactor is restarting. ASNC's president says PET and new SPECT technologies helped cardiac imaging labs better weather the storm.

Cardiovascular Business
‘A huge win’: CMS significantly increases Medicare payments for cardiac CT

CMS has more than doubled the CCTA payment rate from $175 to $357.13. The move, expected to have a significant impact on the utilization of cardiac CT, received immediate praise from imaging specialists.