RadNet targets teenagers to help address imaging workforce shortages
RadNet Inc. is targeting teenagers as it seeks to raise awareness about careers in medical imaging.
The Los Angeles-based imaging center operator recently inked a new partnership with WIN-NextGen—a “workforce generation network” that helps companies cultivate talent. Together, they’re introducing kids in middle and high school, along with young adults, to the possibility of working in radiology.
RadNet notes that the profession continues to face a workforce shortage as demand outpaces the pipeline for future radiologists and technologists. Through the collaboration, students ages 12 to 17 across Maryland, D.C. and parts of Virginia—along with adults 18 to 24—will gain access to digital workforce content.
This will include learning modules, interactive career experiences, mentorship opportunities, and imaging center shadowing opportunities.
"Too many students and young graduates face barriers that prevent them from pursuing careers in medical imaging,” Steve Forthuber, president and CEO of RadNet’s Eastern Operations, said in a statement Oct. 1. “By increasing awareness, expanding access to mentorship and creating meaningful learning experiences, we hope to inspire more young people to enter this rewarding profession and help strengthen the imaging workforce for years to come."
RadNet said it hopes to eventually expand the program, also adding internship and scholarship options. In the early phase, participants can complete learning modules to earn rewards such as merchandise, tablets and invitations to select RadNet events and mentorship sessions with experienced rad techs. The company is planning an official launch event on Oct. 24 at its imaging center in Timonium, Maryland. RadNet said the kickoff will offer tours of the facility for middle and high schoolers, demonstrations and educational learning activities.
“Our objective is to remove barriers, provide a roadmap and align the unique talents of students and young adults with purposeful work through nontraditional career pathways that are both meaningful and engaging,” added Cliffondra Brown, RadNet’s VP of customer relations, training and development.
RadNet is the largest operator of freestanding, fixed-site imaging services in the U.S., with 442 centers across 11 states.
Marty Stempniak has covered healthcare since 2012, with his byline appearing in the American Hospital Association's member magazine, Modern Healthcare and McKnight's. Prior to that, he wrote about village government and local business for his hometown newspaper in Oak Park, Illinois. He won a Peter Lisagor and Gold EXCEL awards in 2017 for his coverage of the opioid epidemic.